Case study: Alcon
The industry: OTC ophthalmic products and ocular vitamins.
Client wanted a single CSO (contract sales organization) to provide a combination of ongoing national core and tactical pharmacy detailing.
- Started in 2005
- Representation has evolved over the years, but it has always been a mix of HO and Retail representation along with full integration in our CRM platform.
- Other responsibilities included active training sessions annually with reps, product detailing including BTC and Rx product news, advisor on go to market strategies.
Sales and market share have grown throughout the mandate.