The industry: Oral Care


The situation

Client started new company to launch with portfolio of Private Label products in highly competitive Oral Care category dominated by the National Brands

The mandate

  • Started in 2005
  • Objective was to first build the business in Canada (Food, Drug & Mass) and then enter USA.

The result

Norrizon has built business across all major retailers in not only Canada and the USA but also in 8 other countries. Total distribution in +50,000 stores. Team has built strong relationships at all Retailers fueling sales growth year on year.


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