Case study: Pendopharm 

(subsidiary of Pharmascience)
Case study Pendopharm

The industry: OTC and BTC Healthcare categories

The situation

Grow sales of existing product portfolio in pharmacy. Establish retail relationships across Canada that would be used as a platform for an aggressive strategy of new product acquisitions.

The mandate

  • Started in 2002
  • Provide a mix of retail, head office and Trade spend management (CRM) services until 2010, for several branded and non-branded products.

The results

Norrizon helped grow their business to a size where the ROI was positive to manage their own Key account and Retail reps.

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