Case study: Pendopharm
(subsidiary of Pharmascience)
The industry: OTC and BTC Healthcare categories
The situation
Grow sales of existing product portfolio in pharmacy. Establish retail relationships across Canada that would be used as a platform for an aggressive strategy of new product acquisitions.
The mandate
- Started in 2002
- Provide a mix of retail, head office and Trade spend management (CRM) services until 2010, for several branded and non-branded products.
The results
Norrizon helped grow their business to a size where the ROI was positive to manage their own Key account and Retail reps.