Case study: Vogue international
The industry: Hair care
The situation
Vogue International entered Canadian market with a suite of premium priced and salon inspired hair care products in a category dominated by very large multi-national companies.
The mandate
- Started in 2007
- To achieve on shelf presence and promotional activity at all major Drug, Food and Mass banners.
The results
Norrizon has built the business to the point that OGX is in the Top Ten Shampoo and Conditioner performing brands in Canada with strong double digit growth annually since the introduction.
Since 2007, Norrizon has been an outstanding business partner, providing Vogue International with highly strategic, insightful and actionable ‘go to market’ tactics that have enabled us to effectively sell and market our brands throughout Canada. They understood our desire to establish a long-term, successful business model and have applied the necessary resources and market expertise that have produced results well beyond our expectations.
Stuart A. Hamilton III
Vice President of Sales
Vogue International