Case study: Direct Alert
The industry: Emergency Response System
The situation
Client was starting a new company to launch Direct Alert, a wireless Emergency Response System.
The mandate
- Started in 2007
- Objective was to build the business in Canada, focussing on the Drug & Mass Channels.
The results
Norrizon has built the business across all major Drug and Mass retailers in Canada, achieving distribution in +2,000 stores.
The Team has built strong relationships with Pharmacists, who are key supporters of Direct Alert.
Norrizon continues to represent Direct Alert in retail stores and at headquarters.