The industry: Emergency Response System


The situation

Client was starting a new company to launch Direct Alert, a wireless Emergency Response System.

The mandate

  • Started in 2007
  • Objective was to build the business in Canada, focussing on the Drug & Mass Channels.

The results

Norrizon has built the business across all major Drug and Mass retailers in Canada, achieving distribution in +2,000 stores.
The Team has built strong relationships with Pharmacists, who are key supporters of Direct Alert.
Norrizon continues to represent Direct Alert in retail stores and at headquarters.


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